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Overview of Frequently bought together (List) campaign

Last updated on December 3, 2025

About Frequently bought together (List) campaign

A Frequently Bought Together campaign showcases a curated set of complementary products that are commonly purchased alongside the main product. This feature allows shoppers to add all the suggested items to their cart in just one click — making shopping faster and helping increase the store’s average order value.

  • Displays the main product along with a few recommended complementary products.

  • The bundle is pre-selected, allowing customers to purchase all items together with a single click.

  • Your product page will include two “Add to Cart” buttons — one for the individual product (your theme’s default button) and another for the entire bundle (shown through the app widget).

Where does the widget appear?

The widget appears on the product page.

 Recommended placement of the widget  Not a recommended placement for the widget
 ✅ Below the theme’s “Add to cart ” button  ❌ Above the “Add to cart” button
 ✅ In one of the columns of the two column layout  ❌ As separate section that occupies full width in the desktop

Points to keep in mind

Recommended bundle size:
Keep your bundle compact with a limited number of products. The ideal bundle typically includes 2 to 4 items, counting the main product.