About Product Add-ons (List) Campaign
The Product Add-ons (List) campaign showcases complementary or related items in a vertical list beside the main product. Shoppers can easily select the add-ons they want and add them to their cart in a single click — a great way to boost average order value.
This layout works best when displaying 2 to 4 add-on products, allowing customers to manually pick the options they prefer.
It’s ideal for product pages with a two-column layout on desktop devices.
Where does the widget appear?
| Recommended placement of the widget | Not a recommended placement for the widget |
| ✅ Only above the “Add to cart” button | ❌ The add-on should not be far away from the Add to cart button |
| ❌ Not below the “Add to cart” button unless there is only one add-on product. |
Points to keep in mind
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Display add-ons that are closely connected to the main product, so customers can easily understand and select complementary items.
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The add-ons can belong to the same category (homogeneous) or different categories (heterogeneous) — whichever best fits your products.
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Make sure each add-on is clearly visible to the shopper, ensuring none of the additional options go unnoticed.